Acronym

A wayward AI tries to enter our real world through geolocated portals around the globe; A spatial AR brain teaser disguised as a hacked kid’s math app; A social game played by fans of cult brand Acronym leading to a mysterious product launch event in Los Angeles... We collaborated with Acronym, ASUS and Republic of Gamers to design and develop a globe spanning ARG on our YumeGO mobile AR platform. The project consisted of a “play anywhere” AR game, 50+ geolocated and time locked portals, plus a custom backend with daily telemetry emailed to stakeholders.